This year's Superbowl ads were a bit of a disjointed mess for me. Nothing was really endeared me to want to buy a product. I think that this was due to the main event- the Superbowl- being a complete shutout.
I did re-watch some ads a few days after the Superbowl, as well as watch some that I may have missed. After re-watching a good amount of the commercials, I noticed that the ads that stuck in my mind were the ones that incorporated some form of nostalgia. One such commercial that stood out was the Dannon Oikos Greek Yogurt commercial that featured Bob Saget, John Stamos, and Dan Coulier from the sitcom Full House. The Toyota commercial featuring the Muppets made me feel sentimental for my childhood. Now I don't know if Greek yogurt and Toyota have the same target demographic in 20 year old males, but those were the two commercials that I felt were nostalgically endearing.
I would be interested to know what impact these two commercials have had on people who did not grow up watching Full House or the Muppets. I would imagine that there would not be as big of an impact if someone outside my age group watched it. Some anecdotal evidence would be my reaction to watching the Radio Shack Commercial where they showed a whole crew of 80's pop culture in a bid to change their image of being stuck in the past. Because I had no sentimental attachment to any of the characters, I felt that the ad itself was not very believable.
These are just my musings on the Superbowl ads. The game itself was terrible which lead to me initially feeling that everything associated with the game was terrible. Watching the ads when not attached to the Superbowl removed much of the initial negative connotations with the Superbowl itself. It's funny how a single event can change your perception on everything related the event.
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