A Look At a Local Ad Agency

I want to take a look at Liquid Agency, an ad agency that's based near Silicon Valley. The reason I picked this agency is because they have done various videos with large tech companies like Intel, HP, Logitech, Microsoft, Seagate. ect. I've found that in in most tech-based ads, there is less focus on flash and a larger focus on substance. I think it's interesting to note that this company's video focuses on the performance of the new product as opposed to how an Apple or Samsung may try to entice a customer with gimmicks and flashy ads. Liquid Agency understand that they represent a great product and so there's no need to embellish anything. This agency is interesting because they are partnered with some of the biggest tech firms, yet most of their ads are very subtle.