Ketchup Bottle: This ad shows a woman with a bottle of ketchup with the text "You mean a woman can open it?" It is meant to show the woman as being so weak that she can't even open a bottle of ketchup on her own without the help of her husband. This particular brand is advertising their new vacuumed sealed bottles by having a cheeky jab at woman stereotypes.
Rose Pedal Cottage: This product is obviously targeted towards young girls. The commercial shows two girls playing house by doing various household chores, such as: baking, cleaning, taking care of a baby. These are all stereotypical chores that woman do. Not only is the cottage being sold, but gender roles as well. I'm not entirely sure how to spin this commercial so that it's completely free of the negative stereotypes. I feel that everything from the product itself to the name "Rose Pedal Cottage", is already playing towards female stereotypes. The product was built to appeal to girls with the pink design an flowery exterior, because of that I don't believe that be completely rid of negative stereotypes without redesigning the product. I suppose the commercial can have both girls and boys playing house.
Diet Coca-Cola" This ad shows a group of women drinking diet Coke. They see an attractive man mowing grass and toss him a can of Coke. The Coke is shaken and gets his shirt wet, causing him to remove his shirt, ensuing in flirtatious stares and smiles.
All in all, gender stereotypes are unavoidable in advertising, especially with a product like the Rose Pedal Cottage.
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